SITE ANALYSIS
Once you have built your site and optimized it for search engines, you need to to constantly analyze it for effectiveness.
1. The first big factor to analyze is its conversion rate. For avs or membership sites, a conversion rate of 1 to 1,000 hits or 1 to 1,500 hits is quite normal. Fetish or bizarre sites might have better, and more normal hardcore or softcore sites might even have a little less. If you are getting better than one sign-up for every 1,000 hits, you are doing well. Examine your page and see if you can determine what you did right. But do not change it! Eventually, your sign-up rate will start to slide. That is when you adjust the site, maybe giving it a whole new look.
If your conversion rate is lower, try something new. Try anything and see if that helps. Sometimes, the same html which gets you high search engine rankings actually hurts sales. It just looks bad or makes little sense. So try to come to a compromise, if that is necessary.
Analysis is constant. The same site coverting at 1 to 150 will not always convert the same. You need to keep on top of it.
2. Continue to analyze your pages vis-a-vis the search engines. Webposition is still the best tool for that. It helped you construct your site with the search engines in mind, now its automatic updates will keep up with changes in the various engines. With Webposition, you should analyze your pages for specific search words by using the program's page vs. page comparison (where you compare it with the top ranking page for each engine). Remember, search engines change their algorithms, so you need to keep up with them.
3. For free sites, and for avs and pay sites, for that matter, analyze your bandwidth usage to income coming in. I had a friend who was happy with the $300 he was making with a click-through until he realized he was spending $450 per month in bandwidth to earn it.